"ㄱ (giyeok)" is the first Korean alphabet. The pronunciation is very similar to the Korean word for "memory (giyeok)." It therefore carries a symbolical motif that boosts the level of attention towards the project by encouraging people to think of dementia, and by piquing their interest. Also, "ㄱ" is the first consonant in the Korean alphabet, and signifies the policy of the Dementia Center that seeks to manage dementia from its early stages. "ㄱ" plays the role of a medium that replaces the difficult and negative connotation of dementia with something that is easy and familiar. “In search of Happy "ㄱ" with the City of Seoul” has the intention of expressing the core policy of the Seoul Dementia Management Project, which manages and prevents dementia from its early stages by using a catch-phrase that is fun and by instilling the proper recognition of dementia.